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How will we help you sell more cars online? Since 1996 we have focused on 3 areas to help you sell more cars online: Classifieds with actual photos of your inventory. People can’t buy what they can’t see. Putting your inventory online with photos and prices will bring in serious buyers. Online shoppers will be walking your lot online 24 hours a day, 7 days a week. Inside we will show you how to design your online ads and how to better route Internet shoppers to your office. Free New and used CarFinder Service: Online shoppers love CarFinder services, and they will fill out both new and used forms. You must read the manual to learn how to properly handle these leads. Training: Everything else is moot if you do not put in the time to better understand the online shopper, and you must be willing to make some changes if you are currently using the internet improperly. Our training program is among the finest in the nation and we derive our information from actual cases and observations over the past 5 years. Put in the time: If you are serious about making the Internet work at your Dealership, you will find our manual to be extremely helpful. If the Internet is still just a secondary lead source and you are a part timer, don’t expect much no matter what services you use.
Before we get started with the tutorial there are a few very important areas we should cover. You will be using the Internet everyday and should better understand what your Web Presence is, and how it will work for you. Advertising versus Sales Tool Advertising This is a 24 hour, 7 days a week medium designed to allow shoppers to view your info and contact you anytime. If you do not have your inventory online with actual photos for shoppers to view, you are missing a very powerful part of the Internet. Online shoppers are able to view your inventory and if they like what they see, many will come down to your dealership without even contacting you first. Although we know the importance of finding out where the lot up heard about you, it is very difficult for you to track every Internet sale that just walks in. That is why it is important to use the Internet to your advantage. I have personally helped Internet Sales Reps that were losing 15 -20 deals per month to the Floor. Our manual gives you some helpful tips to enable you to better track all Internet traffic and direct them to you. Sales Tool This is where the action is. Many people will contact you via email or telephone about vehicles they see online. You receive leads everyday from shoppers looking for new and used vehicles. People from all over the Nation will be viewing your vehicles 24 hours a day, 7 days per week. Your ability to effectively interact with these shoppers will determine whether you sell cars or fail on the Internet. Before reading on, make sure that you are ready to do this. The following traits are necessary in order to be successful using the Internet. Good follow-up skills. This is a must. You will be following up on leads via telephone and email everyday! It requires good phone skills, as well as good writing skills. Follow-up must be fast and consistent. You must also be disciplined enough to keep track of your leads, appointments as well as sales. If you prefer lot ups and lack good phone or writing skills, you may want to reconsider what you are doing here. I am not trying to scare you, but we have trained and observed hundreds of sales reps in the past 5 years, and have seen many successes as well as failures. The number of leads and online shoppers will continue to increase, but what you are actually selling will depend solely on how well you handle them. You will need to learn the E-mail programs and if you follow the instructions in our tutorial, you should be able to sell cars right away using the Internet. If you have never used the Internet or email, don't get frustrated or confused. Once you spend some time on the computer you will find that most of the stuff is just plain repetition and you will be able to spend more time polishing your follow up messages. If you are having trouble, don't wait until it is out of control. Contact AutoNetUSA.com and we will try to help you. Remember, just putting your vehicles and photos online will help you sell more vehicles. Using the Internet as a sales tool, and using your strong follow-up and sales skills will bring more buyers to your Dealership and put more money in your pocket. Good Luck and lets get started. Jeffrey B. Taylor Director of Internet Strategy AutoNetUSA.com |